These resources are designed to help you execute the strategies described in the book, The Balanced Entrepreneur. You can systematically apply the resources by focusing on the topics in the order they are listed. For each topic, first read the applied articles and then complete the exercises.

Perfecting and Finding Your New Business Idea
Topics		Goal of Readings and Exercises
Defining Lifestyle Goals Resources (Reflects Chapter 1 of The Balanced Entrepreneur).		This section helps you match your specific desires to the general type of business most consistent with desires.
Finding Ideas (Reflects Chapter 2 of The Balanced Entrepreneur).		These readings and exercises will help you generate startup ideas in the types of businesses that may suit you best.
Avoiding Competition (Reflects Chapters 3 and 4 of The Balanced Entrepreneur).		These resources guide you through your first important step in refining your idea. You must avoid competition to build a better life and gain more profits.
Check back frequently for materials related to other chapters!

Alternatively you can skim all the applied readings and all of the exercises before you begin. After doing so, choose the exercises and readings you believe will be most helpful to you given your where you are at in terms of planning your new business idea.


Reading the book, The Balanced Entrepreneur, will provide additional insights into the exercises and readings.

Other Resources Provided
Topics		Goal of Readings and Exercises
Dr. Simon's Scholarly Articles		This resource contains a selection of Dr. Simon's published academic research papers.
Business Plan Book Reviews		This spreadsheet evaluates business plan books using multiple criteria.
Check back frequently for additional resources!